Classroom Training to eLearning Conversion


The Global Operations Business Unit of the multinational medical device manufacturer Philips was charged with training all its customers and team members including technical support engineers, application consultants, customer advocates, product managers, and product build engineers. Company was interested in converting its entire customer facing classroom-training programs to eLearning. Company needed to establish a foundation, strategy, and processes on which they could continue to develop eLearning programs.


  • Developed classroom to eLearning conversion strategy.
  • Managed the instructional strategy, design, development, and technical aspects of the project.
  • Managed the review and approval of content assets.
  • Created script framework including layout, point-of-view, voice, style, formatting, and instructional strategy.
  • Developed specifications and guidelines for graphics development
  • Developed file name conventions, asset organization and management strategy.
  • Developed software interface for the delivery of content modules, including the selection of development software and module structure.
  • Developed instructional components, including simulations, practice exercises, real world scenarios, and evaluations.
  • Developed specification for media recording and authoring workstations
  • Recorded and edited audio and video media
  • Authored instructional modules
  • Managed the publication of content to the client’s existing LMS
  • Trained three subject matter experts/instructional designers how to design, develop, and implement an eLearning development process


Philips standardized on a core set of methodologies and tools for designing, developing, and implementing classroom training content development and eLearning content development. This resulted in consistent, reliable, and higher quality content that had been previously achieved. The eLearning programs eliminated a significant portion of travel expenses for the company’s customers. In addition, customers were able to train more staff using the eLearning version of the training programs.